It’s a fact that people like free stuff and if they really like the product they will eventually continue buying and using it. In the age of social media, small and big companies can get a lot of exposure simply by giving away risk free trial products. There are many valuable marketing benefits that come with sharing your product for free before convincing the potential customer to commit to your brand.
Having the opportunity to try something for free creates positive experience and it is a great opportunity for potential customers to engage in your product. Most customers are reluctant to changing brands and switching to other products even if their level of satisfaction is low or non-existing. By offering a free trial, brands have the opportunity to prove their customers that they are actually better than their competitors. By giving away free products, the potential customers can try out the product and see the difference without having to commit to one product by spending a ton of money right away.
This unique selling strategy is usually enough to convince the potential customer to switch brands and commit to buying products from you. Even the biggest brands use this tactic simply because they know that by offering a free product they encourage their customers to first try out the product free of charge and eventually commit to buying the product on an ongoing basis. Customers simply by having the opportunity to get something for free are more likely to come back and continue buying your product.
Obtaining new customers is a bigger challenge than keeping the ones that have already committed to your brand/company. The ones that have taken advantage of a free trial are more responsive to your outreach than people who don’t know about your business or brand. Finding and targeting the right focus group is essential to increasing sales and getting customer that will actually commit to buying from you on a regular basis. It is not enough to just communicate that your brand is better than the rest in order to get new customers. Giving your potential clients the opportunity to try your product for free, gives you the opportunity to deliver an impactful, positive experience and eventually convince the potential client to commit to buying from you.